Articles
Should Grocery Retailers Offer On-Demand Delivery?
GETTY Read original article on Forbes Prior to the pandemic, online grocery shopping accounted for just 5% of all grocery sales in 2019, according to data from Mercator Advisory Group. As of February 2021, online grocery shopping had increased 230% from pre-pandemic...
12 Clever Ways for Marketers to Leverage YouTube
Forbes Communications Council members discuss the best ways for marketers to leverage YouTube. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes As the rise and subsequent decline in the use of Snapchat illustrates, social media platforms can...
12 Ways the Rise of Automated Delivery Impacted Business During the Pandemic
Forbes Communications Council members share the various ways automated delivery has impacted their industry during the pandemic. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes 1. Better Personalized Messaging In engaging with customers and...
How Retailers Can Get Started with Micro-Fulfillment as a Solution (MaaS)
GETTY Read original article on Forbes Surging e-commerce sales appear to be accelerating demand for logistics automation as retailers adjust their business models to adapt to changing economic conditions and consumer behavior. One of the industries that has been most...
12 of the Best Ways to Craft a Quality Branded Tweet
Forbes Communications Council members offer advice for crafting the most effective branded tweets. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Social media is one of the most effective ways for a business to communicate with its fans....
12 Ways to Create Press Releases that Grab Attention
Forbes Communications Council members discuss ways to create effective press releases. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Information in the digital world moves too fast and in too many directions to rely on the standard...
16 Big Upcoming Social Media Trends and How Marketers Can Use Them
Members share some upcoming social media trends they believe will have a big impact on marketing. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes At the start of each new year, there's always a hint of anticipation about the coming trends....
When to Keep or Divest a Company
GETTY Read original article on Forbes A recent Forbes article that I wrote, "Retail Strategy And Learning How To 'Think Big," provided an overview of techniques that I use to help executives better understand strategy and gain a level of comfort in making big...
14 Ways to Create Crystal-Clear Internal Communications
Members of Forbes Communications Council offer tips on fostering clear internal communication. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Many companies tend to be so laser-focused on optimizing their communication with customers that...
Instacart: The Art of War
One of the most read and quoted books on military strategy and tactics is called The Art of War written by Sun Tzu, a Chinese general, philosopher, and military strategist. One of Sun Tzu’s most famous observations is that “All warfare is based on deception.” I like...