Taken together, all of these developments prove Amazon is committed to a long and aggressive grocery offensive. They furthermore paint a picture of a grocery competitor that’s trying to significantly raise the bar on convenience.

“Amazon cannot just go head-to-head with Walmart and Kroger in opening the same number of stores,” Brittain Ladd, a former Amazon executive who now consults on e-commerce and supply chain operations, told Grocery Dive Wednesday. “Amazon has to open better stores.”

Experts have pointed out that Amazon isn’t a very strong physical retailer and that its history in online grocery hasn’t been very stellar so far, with a confusing array of offerings that includes Prime Pantry, Fresh and its gigantic online marketplace.

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