by Brittain Ladd | Jan 6, 2025 | Autonomous Vehicles, Business, Consulting, Consumer Packaged Goods, Delivery, E-Commerce, Grocery, Innovation, Leadership, Logistics, Management, Marketing, Microfulfillment, No Retreat, No Surrender, Retail, Retailers, Robotics, Strategy, Supply Chains
In 2013, executives at Lidl made the decision to enter the U.S. grocery market. Lidl is a German-owned discounter that operates over 12,000 stores located in 31 countries. Lidl competes on price hence the reason why it is referred to as a discounter. Lidl sells around...
by Brittain Ladd | Jul 11, 2023 | E-Commerce, Marketing, No Retreat, No Surrender, Social Media
For those of you who don’t follow Linette Lopez, I encourage you to do so. The articles she writes for Insider always have a degree of bared fangs and sharp claws mingled with humor and facts. This article reinforces much of what I wrote would happen to Twitter in...
by Brittain Ladd | Apr 21, 2023 | Marketing, No Retreat, No Surrender, Retail
When I was 16, I swallowed a mouthful of beer for the first time. I started to spit, and then I exclaimed to the adults who gave me the beer, “Why would anyone want to drink this stuff?” The adults laughed and stated that the taste of beer would, “grow on...
