by Brittain Ladd | Oct 13, 2024 | Articles, Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail
In The Beginning I joined Amazon in 2014. My first role was designing strategies for Amazon to become a 3PL. I have extensive supply chain and logistics experience. I then transferred into a team focused on designing fulfillment strategies for groceries. To ensure...
by Brittain Ladd | Sep 8, 2024 | Business, Consulting, Consumer Packaged Goods, Freight Forwarding, Grocery, No Retreat, No Surrender, Transportation
Every morning, millions of people sit down to eat a bowl of cereal. The process is simple: pour cereal into a bowl, add milk, eat. What isn’t simple, however, is the process for bringing a box of Cheerio’s from the factory to the shelf in the most efficient,...
by Brittain Ladd | Dec 4, 2023 | AI, Business, Delivery, E-Commerce, Grocery, Hyperlocal, Innovation, Leadership, Logistics, Manufacturing, Microfulfillment, No Retreat, No Surrender, Retail, Retailers, Robotics, Strategy, Supply Chains
What you are about to read is my opinion. Beginning in late 2022 and throughout 2023, current and former employees of the grocery micro-fulfillment company, TakeOff, began to reach out to me to provide updates about what’s going on inside the company. I’m...
by Brittain Ladd | Aug 28, 2023 | Consumer Packaged Goods, Economics, Grocery, No Retreat, No Surrender, Retail
There are many examples of deception throughout history. The attack on Pearl Harbor in Hawaii on December 7, 1941, is arguably one of the most famous deceptions ever conceived. Japanese Admiral Isoroku Yamamoto conceived the Pearl Harbor attack and Captain Minoru...
by Brittain Ladd | Aug 23, 2023 | Logistics, No Retreat, No Surrender, Retail, Transportation, Trucking
The majority of retail and logistics analysts and reporters continue to focus on last mile delivery in their reports and articles. For example, Amazon has relaunched Amazon Shipping, a program that competes with UPS and FedEx. I understand the interest in the program....
by Brittain Ladd | Aug 12, 2023 | Grocery, No Retreat, No Surrender, Retail, Social Media
To understand what TikTok is up to, one must first understand that TikTok is controlled by their parent company, ByteDance, based in China and worth $200B. Although TikTok is wildly popular in the USA, the majority of revenue and profits at ByteDance are driven by...
