by Brittain Ladd | Jan 6, 2025 | Autonomous Vehicles, Business, Consulting, Consumer Packaged Goods, Delivery, E-Commerce, Grocery, Innovation, Leadership, Logistics, Management, Marketing, Microfulfillment, No Retreat, No Surrender, Retail, Retailers, Robotics, Strategy, Supply Chains
In 2013, executives at Lidl made the decision to enter the U.S. grocery market. Lidl is a German-owned discounter that operates over 12,000 stores located in 31 countries. Lidl competes on price hence the reason why it is referred to as a discounter. Lidl sells around...
by Brittain Ladd | Jan 1, 2025 | AI, Articles, Consumer Packaged Goods, Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail
This article originally appeared in Forbes. July 8, 2018 Aside from Amazon’s acquisition of Whole Foods, few grocers generated as much press and excitement in 2017 than Lidl’s arrival in the United States. Opening its headquarters in Arlington, Virginia,...
by Brittain Ladd | Oct 13, 2024 | Articles, Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail
In The Beginning I joined Amazon in 2014. My first role was designing strategies for Amazon to become a 3PL. I have extensive supply chain and logistics experience. I then transferred into a team focused on designing fulfillment strategies for groceries. To ensure...
by Brittain Ladd | Sep 8, 2024 | Business, Consulting, Consumer Packaged Goods, Freight Forwarding, Grocery, No Retreat, No Surrender, Transportation
Every morning, millions of people sit down to eat a bowl of cereal. The process is simple: pour cereal into a bowl, add milk, eat. What isn’t simple, however, is the process for bringing a box of Cheerio’s from the factory to the shelf in the most efficient,...
by Brittain Ladd | Dec 4, 2023 | AI, Business, Delivery, E-Commerce, Grocery, Hyperlocal, Innovation, Leadership, Logistics, Manufacturing, Microfulfillment, No Retreat, No Surrender, Retail, Retailers, Robotics, Strategy, Supply Chains
What you are about to read is my opinion. Beginning in late 2022 and throughout 2023, current and former employees of the grocery micro-fulfillment company, TakeOff, began to reach out to me to provide updates about what’s going on inside the company. I’m...
by Brittain Ladd | Aug 28, 2023 | Consumer Packaged Goods, Economics, Grocery, No Retreat, No Surrender, Retail
There are many examples of deception throughout history. The attack on Pearl Harbor in Hawaii on December 7, 1941, is arguably one of the most famous deceptions ever conceived. Japanese Admiral Isoroku Yamamoto conceived the Pearl Harbor attack and Captain Minoru...
