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This Is Uber Freight’s Next Growth Opportunity

This Is Uber Freight’s Next Growth Opportunity

by Brittain Ladd | Oct 25, 2023 | Autonomous Vehicles, Business, Consulting, Delivery, Economics, Freight Forwarding, Logistics, Strategy, Supply Chains, Transportation, Trucking

Uber Freight, launched in 2016, continues on a mission to disrupt the trucking industry. The $2.25B acquisition of Transplace in 2021 accelerated Uber Freights growth but the company continues to be impacted by changes in the economy that have driven freight volumes...
Breaking LTL

Breaking LTL

by Brittain Ladd | Aug 23, 2023 | Logistics, No Retreat, No Surrender, Retail, Transportation, Trucking

The majority of retail and logistics analysts and reporters continue to focus on last mile delivery in their reports and articles. For example, Amazon has relaunched Amazon Shipping, a program that competes with UPS and FedEx. I understand the interest in the program....
First Look at How PepsiCo is Using Tesla’s Electric Semi Trucks in their Business

First Look at How PepsiCo is Using Tesla’s Electric Semi Trucks in their Business

by Brittain Ladd | Aug 4, 2023 | Logistics, No Retreat, No Surrender, Retail, Supply Chains, Trucking

Tesla has only delivered a limited number of its electric semi trucks, and most of them are in operation in PepsiCo’s fleet – primarily in its Sacramento facility, which has been completely electrified and is solar-powered. Tesla’s semi truck has a list price of...
This is what no one is talking about when it comes to autonomous trucks

This is what no one is talking about when it comes to autonomous trucks

by Brittain Ladd | Apr 11, 2023 | No Retreat, No Surrender, Trucking

The article I’ve attached from Patrick Seitz is full of useful information regarding the progress of autonomous truck companies to get their technology approved. For example, technology such as Aurora, Embark Trucks, TuSimple, Gatik, Plus, Torc Robotics, and Kodiak...
Uber’s ‘Bridge Too Far’

Uber’s ‘Bridge Too Far’

by Brittain Ladd | Mar 10, 2023 | Delivery, Food & Drink, No Retreat, No Surrender, Trucking

One of my favorite books is ‘A Bridge Too Far’ by Cornelius Ryan. The book recounts one of the largest military operations in WW ll code-named Operation Market Garden. The offensive called for three Allied airborne divisions (the “Market” part of the...

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