In several of my recent posts, I write about the need for CEOs to always have a growth mindset. This is especially true for retailers and DTC brands. Even in mature companies, CEOs must always be asking this question: How do we create more customers?
I believe one of the most practical and affordable ways for a retailer and brand to grow is by introducing the use of vending machines. Automated retail provides advantages such as convenience, lower operating costs, increased revenue, better inventory management, enhanced customer experience, and time-saving benefits. It’s a cost-effective and efficient way to sell products and services while providing a hassle-free shopping experience for customers.
For example, look at how the online retailer Posh Puppy Boutique leveraged a vending machine to create a physical retail presence.
Some executives like to make the argument that they would like to scale their companies but they don’t have the capital to “open hundreds of stores.” Opening more stores isn’t always possible or necessary. Instead of thinking stores are the only option, what I recommend is thinking BIG, crushing the status quo, and being creative – this means embracing new ways of doing business like introducing vending machines.
When it comes to vending machines, I’m not referring to the type of vending machine where a customer inserts a dollar bill, makes a selection, and the product is dispensed with a loud thud after the selected item falls to the bottom of the machine. In fact, what I recommend isn’t technically a vending machine, it’s an Automated Retail System. The only vending machines I recommend and endorse are manufactured by MagexUSA.
I’ve taken the liberty of Photoshopping the corporate logos of the following companies to provide an example of how they and other companies can leverage MAGEX Automated Retail Systems to scale their companies and increase their brand awareness:
- Amazon, Amazon Fresh, Amazon Go
- Chewy
- lululemon
- Sprouts Farmers Market
The CEOs and executives of the companies I listed should contact MagexUSA, and discuss the process for how they can leverage Automated Retail.
Automated Retail Systems can be placed in areas of high traffic, airports, apartment complexes, hospitals, universities, colleges, military bases, malls, grocery stores, and so on. Retailers can even open stores that are fully autonomous using an Automated Retail System.
Back to the title of this post. Would you buy groceries, pet food and treats, and yoga pants from a vending machine? If given the chance, yes you will.
