Articles
12 Ways to Create Press Releases that Grab Attention
Forbes Communications Council members discuss ways to create effective press releases. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Information in the digital world moves too fast and in too many directions to rely on the standard...
16 Big Upcoming Social Media Trends and How Marketers Can Use Them
Members share some upcoming social media trends they believe will have a big impact on marketing. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes At the start of each new year, there's always a hint of anticipation about the coming trends....
When to Keep or Divest a Company
GETTY Read original article on Forbes A recent Forbes article that I wrote, "Retail Strategy And Learning How To 'Think Big," provided an overview of techniques that I use to help executives better understand strategy and gain a level of comfort in making big...
14 Ways to Create Crystal-Clear Internal Communications
Members of Forbes Communications Council offer tips on fostering clear internal communication. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Many companies tend to be so laser-focused on optimizing their communication with customers that...
Instacart: The Art of War
One of the most read and quoted books on military strategy and tactics is called The Art of War written by Sun Tzu, a Chinese general, philosopher, and military strategist. One of Sun Tzu’s most famous observations is that “All warfare is based on deception.” I like...
Micro-fulfillment as a Service (MaaS): Is it an Option Retailers Should Pursue?
Walmart recently announced that they’re installing micro-fulfillment centers inside select stores. Is micro-fulfillment the next big thing? What should retailers like Albertsons do? Will Amazon invest in micro-fulfillment? Has the time come for retailers to ask and answer this question: What’s our micro-fulfillment strategy?
Retail Strategy and Learning How to ‘Think Big’
GETTY Read original article on Forbes Prior to COVID-19, most retailers were operating with the same business models that they had used for years. When COVID-19 hit, many retailers were identified as being nonessential, resulting in their stores being shut down for...
Brands and Microinfluencers: 10 Ways to Find the Right Partnership
Forbes Communications Council members explore ways to partner with the right microinfluencers. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Many companies are looking at sourcing microinfluencers. These popular online personalities have...
How to Boost Storytelling Skills: 16 Tips from Communications Pros
Forbes Communications Council members explore the best ways for communications professionals to improve their storytelling skills. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Communications professionals are storytellers at heart,...
10 Positive Ways To Address Negative Feedback On Social Media
Forbes Communications Council members discuss positive ways for businesses to address negative feedback on social media. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Social media is an invaluable tool to help businesses connect with...