by Brittain Ladd | Jan 31, 2021 | Articles, Retail
One of the most read and quoted books on military strategy and tactics is called The Art of War written by Sun Tzu, a Chinese general, philosopher, and military strategist. One of Sun Tzu’s most famous observations is that “All warfare is based on deception.” I like...
by Brittain Ladd | Jan 28, 2021 | Articles, E-Commerce, Grocery, No Retreat, No Surrender
A challenge faced by vendors that wish to introduce new technology into the grocery industry is that many grocery retailers are risk averse. Instead of jumping at the chance to embrace new technology, most retailers take a ‘wait and see’ approach....
by Brittain Ladd | Jan 11, 2021 | Articles, Forbes, Retail, Retailers
GETTY Read original article on Forbes Prior to COVID-19, most retailers were operating with the same business models that they had used for years. When COVID-19 hit, many retailers were identified as being nonessential, resulting in their stores being shut down for...
by Brittain Ladd | Dec 30, 2020 | Articles, Forbes
Forbes Communications Council members explore ways to partner with the right microinfluencers. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Many companies are looking at sourcing microinfluencers. These popular online personalities have...
by Brittain Ladd | Dec 21, 2020 | Articles, Forbes
Forbes Communications Council members explore the best ways for communications professionals to improve their storytelling skills. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Communications professionals are storytellers at heart,...
by Brittain Ladd | Dec 18, 2020 | Articles, Forbes
Forbes Communications Council members discuss positive ways for businesses to address negative feedback on social media. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. Read original article on Forbes Social media is an invaluable tool to help businesses connect with...
