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Severe Clear: The Importance of Weather Data for Operational Excellence

Severe Clear: The Importance of Weather Data for Operational Excellence

by Brittain Ladd | Sep 8, 2024 | Business, Consulting, Consumer Packaged Goods, Freight Forwarding, Grocery, No Retreat, No Surrender, Transportation

Every morning, millions of people sit down to eat a bowl of cereal. The process is simple: pour cereal into a bowl, add milk, eat. What isn’t simple, however, is the process for bringing a box of Cheerio’s from the factory to the shelf in the most efficient,...
This Is Uber Freight’s Next Growth Opportunity

This Is Uber Freight’s Next Growth Opportunity

by Brittain Ladd | Oct 25, 2023 | Autonomous Vehicles, Business, Consulting, Delivery, Economics, Freight Forwarding, Logistics, Strategy, Supply Chains, Transportation, Trucking

Uber Freight, launched in 2016, continues on a mission to disrupt the trucking industry. The $2.25B acquisition of Transplace in 2021 accelerated Uber Freights growth but the company continues to be impacted by changes in the economy that have driven freight volumes...
The Outsider

The Outsider

by Brittain Ladd | Jun 12, 2023 | Freight Forwarding, Logistics, No Retreat, No Surrender, Transportation

The selection of David Bozeman by C.H. Robinson to be CEO has created a flurry of behind-the-scenes discussions among industry leaders and the press. Most of the comments about David are negative because of his perceived inexperience. I continue to remind everyone...
Is David Bozeman the next CEO?

Is David Bozeman the next CEO?

by Brittain Ladd | Jun 5, 2023 | Freight Forwarding, Logistics, No Retreat, No Surrender, Retail

Although C.H. Robinson hasn’t officially named David Bozeman to be their CEO, I’ve received dozens of calls and messages on Signal Messenger from industry executives and members of the press asking me what I think of Bozeman possibly being named CEO. The...
Amazon’s Blackwater

Amazon’s Blackwater

by Brittain Ladd | May 21, 2023 | AI, Freight Forwarding, Logistics, No Retreat, No Surrender, Retail

According to reports from FreightWaves and other publications, cross-border logistics provider Flexport is developing a truck brokerage business to take care of the domestic transportation leg for imports. The move follows the recent acquisition of Deliverr, an...
All Aboard the AI Crazy Train

All Aboard the AI Crazy Train

by Brittain Ladd | Apr 25, 2023 | AI, Business, Consulting, Freight Forwarding, Logistics, No Retreat, No Surrender, Retail, Strategy, Transportation

I am a supporter of AI, and I believe that AI will have a tremendous impact on many facets of our daily lives. I believe that certain companies and occupations will be so disrupted by AI that the companies will go out of business, and the jobs will be automated. I...

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