by Brittain Ladd | Sep 8, 2024 | Business, Consulting, Consumer Packaged Goods, Freight Forwarding, Grocery, No Retreat, No Surrender, Transportation
Every morning, millions of people sit down to eat a bowl of cereal. The process is simple: pour cereal into a bowl, add milk, eat. What isn’t simple, however, is the process for bringing a box of Cheerio’s from the factory to the shelf in the most efficient,...
by Brittain Ladd | Oct 25, 2023 | Autonomous Vehicles, Business, Consulting, Delivery, Economics, Freight Forwarding, Logistics, Strategy, Supply Chains, Transportation, Trucking
Uber Freight, launched in 2016, continues on a mission to disrupt the trucking industry. The $2.25B acquisition of Transplace in 2021 accelerated Uber Freights growth but the company continues to be impacted by changes in the economy that have driven freight volumes...
by Brittain Ladd | Aug 23, 2023 | Logistics, No Retreat, No Surrender, Retail, Transportation, Trucking
The majority of retail and logistics analysts and reporters continue to focus on last mile delivery in their reports and articles. For example, Amazon has relaunched Amazon Shipping, a program that competes with UPS and FedEx. I understand the interest in the program....
by Brittain Ladd | Jun 12, 2023 | Freight Forwarding, Logistics, No Retreat, No Surrender, Transportation
The selection of David Bozeman by C.H. Robinson to be CEO has created a flurry of behind-the-scenes discussions among industry leaders and the press. Most of the comments about David are negative because of his perceived inexperience. I continue to remind everyone...
by Brittain Ladd | Apr 25, 2023 | AI, Business, Consulting, Freight Forwarding, Logistics, No Retreat, No Surrender, Retail, Strategy, Transportation
I am a supporter of AI, and I believe that AI will have a tremendous impact on many facets of our daily lives. I believe that certain companies and occupations will be so disrupted by AI that the companies will go out of business, and the jobs will be automated. I...
