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Severe Clear: The Importance of Weather Data for Operational Excellence

Severe Clear: The Importance of Weather Data for Operational Excellence

by Brittain Ladd | Sep 8, 2024 | Business, Consulting, Consumer Packaged Goods, Freight Forwarding, Grocery, No Retreat, No Surrender, Transportation

Every morning, millions of people sit down to eat a bowl of cereal. The process is simple: pour cereal into a bowl, add milk, eat. What isn’t simple, however, is the process for bringing a box of Cheerio’s from the factory to the shelf in the most efficient,...
This Is Uber Freight’s Next Growth Opportunity

This Is Uber Freight’s Next Growth Opportunity

by Brittain Ladd | Oct 25, 2023 | Autonomous Vehicles, Business, Consulting, Delivery, Economics, Freight Forwarding, Logistics, Strategy, Supply Chains, Transportation, Trucking

Uber Freight, launched in 2016, continues on a mission to disrupt the trucking industry. The $2.25B acquisition of Transplace in 2021 accelerated Uber Freights growth but the company continues to be impacted by changes in the economy that have driven freight volumes...
Breaking LTL

Breaking LTL

by Brittain Ladd | Aug 23, 2023 | Logistics, No Retreat, No Surrender, Retail, Transportation, Trucking

The majority of retail and logistics analysts and reporters continue to focus on last mile delivery in their reports and articles. For example, Amazon has relaunched Amazon Shipping, a program that competes with UPS and FedEx. I understand the interest in the program....
The Outsider

The Outsider

by Brittain Ladd | Jun 12, 2023 | Freight Forwarding, Logistics, No Retreat, No Surrender, Transportation

The selection of David Bozeman by C.H. Robinson to be CEO has created a flurry of behind-the-scenes discussions among industry leaders and the press. Most of the comments about David are negative because of his perceived inexperience. I continue to remind everyone...
All Aboard the AI Crazy Train

All Aboard the AI Crazy Train

by Brittain Ladd | Apr 25, 2023 | AI, Business, Consulting, Freight Forwarding, Logistics, No Retreat, No Surrender, Retail, Strategy, Transportation

I am a supporter of AI, and I believe that AI will have a tremendous impact on many facets of our daily lives. I believe that certain companies and occupations will be so disrupted by AI that the companies will go out of business, and the jobs will be automated. I...

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